Project Authorization #1 - Firefly CommunicationsScope of Services
I. City of Okeechobee Website Design and Development
Firefly will assist the City of Okeechobee in creating a visually appealing, easy to navigate new
website to provide the public with easy access to information. The website will be coded so it is
mobile responsive and adjust to all mobile platforms. The site will be coded in an easy to use
customized CMS (content management system) format so staff can easily make changes and
updates to the website content on their own (or with assistance from Firefly).
Website design and development services include:
• Initial meetings/calls to discuss, define and approve site layout design concept and site
planning
• Development of website flowchart/site plan
• Graphic design and visual concept development
• Editing of written content provided by 1:he City of Okeechobee, additional copywriting as
needed, proofing
• Developing site structure, planning, mapping, page production, programming and coding
• Testing, debugging and site launch
• Search engine optimization friendly content
II. Social Media Communications
City of Okeechobee Facebook. Firefly will assist the City in enhancing your public interaction,
relationship -building and greater engagement with citizens through the use of your current
Facebook page as your primary social media platform. Your Facebook will also be used more
proactively and strategically to direct the public to your website for more information.
Social media
• Update your current Facebook page including revised content, multiple cover and profile pictures
• Organic outreach to relevant Facebook pages to build partnerships
• Building your following —through generation of organic "Likes" for the page
• Staff Training - Firefly will provide technical support and training as needed for employees
who will administer the Facebook page
• Provide best practices strategies for posting and sharing engaging content, as well as
monitoring and response protocols to increase engagement on the page, including when,
how and what to post
• Provide content curation, scheduled posts and real-time posting on your behalf as needed
• Review content you generate in advance of posting if desired
• Page monitoring as needed
• Facebook Insights analysis and reporting as needed
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Facebook Advertising Campaign. At your request, Firefly will also work with you to create targeted
Facebook ads as needed. Facebook ads can be hyper -targeted by gender, geography and areas
of interest and are a cost-effective way to promote important public meetings, calls to action,
promote the city in other geographic locations, push out time -sensitive public service
announcements, etc.
Compensation. Cost to perform services described above shall not exceed $15,000. The City
will be billed on an hourly basis at the staff rates below for services performed as part of this
Agreement and Scope of Work:
Staff Discounted Hourly rate
President $165
Sr. Communications Strategist $145
PR/Marketing Director $125
PR/Marketing Coordinator $ 85
Graphic/Website Designer $ 85
Administrative $ 45
Reimbursable Expenses. Compensation also consists of reimbursement for approved third
party vendors and all other agreed upon and reasonable expenses to perform services for you
including, but not limited to: photography, videography, printing, postage, graphic design,
advertising costs, mileage, and other expenses that have been approved by the City of
Okeechobee.
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